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IAB Tech Lab Introduces AAMP 3.0 to Standardize the RFP-to-Buy Process for Agentic Advertising
Ieri 22-09-26, 00:00
– (Immediapress) – OpenProposal Brings a Common Standard to a Historically Manual Stage of Media Buying, Connecting RFPs to Buy Commitments and will be in Public Comment until October 22, 2026 NEW YORK, Sept. 22, 2026 /PRNewswire/ — Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced AAMP 3.0, the next major […] L'articolo IAB Tech Lab Introduces AAMP 3.0 to Standardize the RFP-to-Buy Process for Agentic Advertising proviene da La Ragione.
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